Charlie Cooper Dirty South The Runarounds Shirt: The Complete Style Guide

The Charlie Cooper Dirty South The Runarounds Shirt is one of those wardrobe moments that fans can’t stop talking about. It’s not just a simple tee—it’s a symbol of authenticity, vintage vibes, and the raw energy of a rising band. In this guide, we’ll break down everything you need to know about this trending shirt: the character who wore it, the episode it appeared in, the brand behind the design, and how you can style it yourself.

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Why This Shirt Is Trending

Prime Video’s The Runarounds has become a cultural talking point, blending music, friendship, and youth culture into a binge-worthy series. One of the standout details? Charlie Cooper’s Dirty South shirt, which fans immediately spotted and began hunting down.

If you’re just discovering the series, check out Prime Video’s official The Runarounds page to dive into the band’s story. This helps explain why the clothing—especially Charlie’s shirt—plays such an important role in character storytelling.

Just as important is the brand behind the tee. Fans who searched for the original found that it was made by Imogene + Willie, a Nashville-based label known for high-quality, made-in-USA graphic tees. To see similar designs, you can explore Imogene + Willie’s graphic tee collection.

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Who Is Charlie Cooper?

Charlie Cooper, played by William Lipton, is the dreamer and front-man energy of The Runarounds. His character blends charisma, vulnerability, and ambition, making him one of the most relatable figures in the series.

Curious about the actor? Meet William Lipton as Charlie Cooper—his real-life background as a musician adds depth and believability to the way he wears iconic pieces like the Dirty South shirt.

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The Shirt Itself: Episode & Brand

• Episode appearance: Season 1, Episode 2: “Morning Glory”

• Brand: Imogene + Willie

• Look: Natural cotton base, bold “DIRTY SOUTH” text, vintage fan-style graphic

This isn’t just wardrobe filler. The Dirty South tee is a deliberate choice that connects Charlie Cooper’s Southern rock identity with the show’s gritty, musical realism. Originals are often sold out, but occasionally resurface on resale platforms.

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Brand Deep Dive: Imogene + Willie

What makes Imogene + Willie so special?

• Nashville-based label founded with a passion for denim and vintage graphics

• Made in USA ethos—cut, sewn, and printed domestically

• Small-batch runs, making each piece feel exclusive

• A cult following among musicians, creatives, and lovers of authentic style

This background makes the Dirty South tee the perfect fit for The Runarounds.

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Fabric & Fit: Why This Tee Works in Any Wardrobe

Beyond its TV spotlight, the Charlie Cooper Dirty South The Runarounds Shirt is built on a high-quality base that’s meant to last. You’ve now found the staple t-shirt of your wardrobe. It’s made of 100% ring-spun cotton, giving it a soft and comfy texture. The double stitching on the neckline and sleeves adds durability, ensuring this shirt can handle everyday wear.

Key Features:

• 100% ring-spun cotton

• Sport Grey: 90% ring-spun cotton, 10% polyester

• Dark Heather: 65% polyester, 35% cotton

• Fabric weight: 4.5 oz/yd² (153 g/m²)

• Shoulder-to-shoulder taping

• Quarter-turned to avoid a center crease

This blend of fabric and construction gives the shirt its authentic, vintage-inspired feel while also making it practical for real-life use.

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Styling the Dirty South Tee

Here are three on-brand ways to wear it:

• Garage-band casual: With slim black jeans + sneakers

• Stage-ready look: Under a work shirt with slim denim + boots

• Urban weekend fit: With a chore jacket + chinos

Thanks to its lightweight cotton fabric and versatile color base, the tee pairs well with almost anything.

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Authentic vs Replica

To ensure you’re getting an authentic Imogene + Willie tee:

• Look for original branding on the tag

• Inspect stitching for high quality

• Note the weight—authentic pieces feel substantial compared to thin replicas

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Care Tips

To keep the Dirty South tee in top condition:

• Wash cold, inside out

• Hang dry to preserve print

• Avoid high heat and harsh detergents

The quarter-turned construction also prevents an unwanted crease down the center, keeping the shirt looking sharp even after multiple washes.

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Pop-Culture Significance

The tee works because it’s not just clothing—it’s character identity.

• Reflects Charlie Cooper’s authentic rock persona

• Matches the series’ focus on music-first storytelling

• Appeals to fans who love the blend of indie fashion and vintage Americana

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FAQs

Who plays Charlie Cooper?
William Lipton.

What episode is the Dirty South shirt in?
Season 1, Episode 2: Morning Glory.

What brand makes the shirt?
Imogene + Willie.

Is the shirt still available?
It often sells out but may appear on resale markets.

What is The Runarounds about?
A young band chasing dreams, music, and viral fame.

Why is the shirt so popular?
Because it’s authentic to the character and carries vintage, Southern-rock energy.

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Final Thoughts

The Charlie Cooper Dirty South The Runarounds Shirt is more than just a piece of fabric—it’s a cultural style marker. Built from 100% ring-spun cotton, stitched for durability, and designed with vintage flair, it captures both the energy of The Runarounds and the appeal of timeless graphic tees. Whether you’re a fan of the show or simply a lover of classic music-inspired fashion, this shirt is a must-know item.